LOEWE and On Take the Cloudsolo Hiker Beyond the Trail
Photo : LOEWE x On / Rosie Marks
The boundary between outdoor equipment and luxury fashion continues to blur. For Fall/Winter 2026, LOEWE and On return with a collection led by the Cloudsolo Hiker — a new silhouette that translates classic hiking details into something made as much for the city as the mountains.
Hiking codes, rebuilt
The Cloudsolo Hiker combines On’s technical language with LOEWE’s more sculptural approach to footwear. Its defining feature is an oversized Cloud element beneath the heel, paired with a lugged outsole made from the collaboration’s signature marbled rubber.
Custom metal hooks, rounded two-tone laces and a co-branded metallic buckle add a polished finish to an otherwise rugged construction. The shoe arrives in sand, dark khaki, black and fox red.
This is not positioned as a new trail racer. Instead, it borrows the visual language of performance footwear and reshapes it for everyday use. At $890 in the US, it also sits firmly in luxury territory.
A lighter Cloudtilt
The collection introduces a second new silhouette in the Cloudtilt Cosmic. It uses a revised CloudTec Phase midsole with a visible arch and larger cavities designed to provide a softer feeling underfoot.
An engineered mesh upper is layered with translucent materials and finished with LOEWE’s Anagram stitching. Colourways range from understated black, white and dark sand to bright orange and lilac.
Technical layers with a LOEWE finish
The footwear is joined by a complete ready-to-wear collection that carries the same outdoor-meets-city approach.
Parkas and puffers feature adjustable hoods, ventilation and zipped storage, while micro-ripstop jackets, a packable poncho and pleated cargo trousers build on the collection’s technical character. Swiss Alpine landscapes appear across selected pieces, complemented by black, khaki, orange, purple and yellow.
The accompanying campaign was photographed and directed by Rosie Marks. Rather than using traditional sports imagery, it follows artists Joan Jonas, Martine Syms and Tarek Atoui, connecting movement with experimentation and the creative process.
The LOEWE x On Fall/Winter 2026 collection launched on October 15 through selected LOEWE and On stores, as well as both brands’ online shops.
